Before computers and technology there was, is and always will be graphic design and its essence, visual communications. Paul Rand taught that the process a truly great designer goes through to create his masterpiece is far more involved than just producing a good layout by making a pleasing arrangement of visual miscellaneous ... that there is a mental process the designer must necessarily go through ... a problem solving process which does not begin with a preconceived idea. He analyzes, interprets and formulates by improvising and inventing and then restates his problem in terms of ideas, symbols and pictures ... with clarity and interest.

As the field of computer graphics changes and new media outgrows its daily limitations, designers find themselves in an ongoing race to keep up with the new tools available to them in the pursuit of the perfect design.

I chose to upgrade my education in the field of computer technology and graphic software, increasing my productivity and enhancing my problem solving capabilities. It was an exciting challenge and is still an ongoing adventure. I have also had the opportunity and have completed studies in 3d illustration and Flash Animation and am currently implementing what I have learned in my work. From images of original art, to computer assisted drawings, stock imagery and 3d modelling, computer graphics have changed the world of advertising.

My many years in an exhibit firm and 10 years in business has provided me with diversified experience and a valuable understanding of corporate expectations in the world of visual communication. I have also, through these years, had the opportunity to donate a portion of my work in the form of print projects to charities and in recent years websites for non-profit organizations, one of which earned an international web site design award.

Thank you for your interest. (Photograph by: Kevin Jordon)